What Is Google Trends?

Google Trends is a free tool from Google that provides data and graphs on the popularity of specific searches in Google and YouTube.


Google first launched Google Trends in 2006. The most recent version of Google Trends was released in May of 2018.

Google Trends is a search trends feature that shows how frequently a given search term is entered into Google’s search engine relative to the site’s total search volume over a given period of time. Google Trends can be used for comparative keyword research and to discover event-triggered spikes in keyword search volume.


Google Trends provides keyword-related data including search volume index and geographical information about search engine users.

You can use the data found in Google Trends for several different marketing purposes:

  • In paid search, Google Trends data can be used to inform your seasonal campaigns, helping with cost planning as well as inventory stocking. In addition, you can use Google Trends to find irrelevant trending terms you need to set as negative keywords, so a trending search doesn't wildly affect your costs.
  • For SEO and content marketing,, use Google Trends to learn what people in your target market are searching for information about. Writing about trending topics can help drive traffic to your site.
  • To inspire your ad creative,, browse Google Trends to see what topics are currently capturing the public imagination. Referencing a trending topic (like a hot new kind of music or dance) in your marketing campaigns, whether it's an email blast, a Facebook ad, or a radio spot, can increase your ads' engagement.
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