Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. To help customers find your business, and to tell them your story, you can verify your business and edit your business information.
Claiming citations from portals such as Superpages.com and local directories can help give your business that much more legitimacy as part of your community — and that matters for a business competing in a local market as well as giving you a boost in the search engine rankings for your area.
The management and distribution of name, address, and phone number data across business listing directories to maintain accurate and consistent contact information. This process is a fundamental building block for local search engine optimization efforts.
If you are targeting a regional audience for one of your business locations, the answer is yes. There is a very high correlation of consistent business listing information with successful local SEO campaigns. Higher search rankings typically translate into more leads and phone calls for a business.